Course Modules

Welcome

Step 1

Set Your Volunteer Recruitment Goals

Step 2

Attract The Right Volunteers

Step 3

Craft Your Key Messages

Step 4

Create Your Campaign Plan

Step 5

Design Your Campaign Materials

Step 6

Launch Your Campaign

Step 7

Assess and Adjust Your Campaign

What are your goals for this recruitment campaign?

The first step in any effective volunteer recruitment campaign is to define what you want to achieve. What will success look like? 

Consider your needs and any challenges you may be experiencing that volunteer recruitment can help address. Your goals might be quite specific and time-limited, or they may be about creating a campaign you can use over and over. 

Here are some sample volunteer recruitment campaign goals:

• Create an annual campaign to recruit Kitchen Volunteers at the same time each year
• Recruit 6-8 volunteers with their own vehicles for Meal Delivery by April 30
• Recruit 2 younger volunteers with social media skills to help promote programs and demonstrate impacts 
• Create an evergreen campaign to build ongoing awareness of the need and opportunity for volunteers in your organization
  

Set Powerful Volunteer Recruitment Goals

1. Get clear on your needs including what roles you need to fill, how many volunteers you need, when or how often, and what you hope to achieve at the end of the campaign.
2. Make your goals S.M.A.R.T. - Specific, Measurable, Achievable, Realistic, and Time-Based.
3. Share your goals with your team and make them visible for people to see and support you in your efforts.

TAKE ACTION NOW

Complete Step 1 in the Campaign Creator Workbook.