Course Modules

Welcome

Step 1 - Complete

Set Your Volunteer Recruitment Goals

Step 2 - Complete

Attract The Right Volunteers

Step 3

Craft Your Key Messages

Step 4

Create Your Campaign Plan

Step 5

Design Your Campaign Materials

Step 6

Launch Your Campaign

Step 7

Assess and Adjust Your Campaign

What do your ideal volunteers need to hear from you?

Once you’re clear on who you’re talking to, it’s time to think about what you’ll say. 

Your campaign messages need to quickly communicate details about the role, the benefits of volunteering, and how someone can get in touch if they are interested. 

Step 3 of the workbook will help you collect your thoughts. Then use your answers to craft your messages.

See some sample messages we’ve created for you here and customize them to match your goals and audience.

Write Copy That Attracts The Right Volunteers

1. It’s about them, not about you. Focus less on what you need and more on what benefits they’ll get from volunteering. Use what you know about your ideal volunteer to speak to what motivates them, such as making a difference, making new friends, or getting volunteer work experience. 
2. Clearly and simply describe the volunteer role you are recruiting for. Share what’s involved, the commitment required, and the difference the role makes.
3. Use language that your ideal volunteer can relate to. Younger volunteers, for example, will resonate better with current, casual language and short, action-oriented sentences. Avoid sounding formal or bureaucratic. 
4. Make it easy to reach out and take the next step with a clear call to action.
   

TAKE ACTION NOW

Complete Step 3 in the Campaign Creator Workbook.